DNV GL – Maritime wanted an advertisement campaign based on the idea that the 24/7 service all around the world is covered by normal human beings. They had been criticised to be too hard to reach and too "cold" as a supporting organ because of their huge size as a business. We made the support people family guys, mums and dads to soften up the impression. The text is made together with the clever guys in Totaltekst.

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